About

JumpstartMD is a clinician-led health optimization company specializing in metabolic health, weight management, and hormone care. Its mobile app extends care beyond the clinic, combining AI-powered guidance, intelligent nutrition tracking, and personalized health tools to help patients stay engaged with their treatment between visits.

Usability and engagement challenges kept the app from becoming a meaningful part of the patient experience. Working closely with Jumpstart’s product team, I led a redesign focused on removing friction, increasing adoption and engagement, and transforming the app into a core part of the care experience.

The Challenge: Turning an Underused App Into an Essential Part of Care

Jumpstart delivered a highly personalized, technology-driven approach to care, but its mobile experience wasn't yet matching that ambition. The opportunity was to transform the app from a supporting tool into an intelligent extension of care that could connect the patient journey, make everyday health tracking dramatically easier, and deliver personalized guidance through AI. Product data and user feedback revealed three key challenges standing in the way:

• A Disconnected Experience Between Visits: The app offered useful tools and health information, but the experience didn't bring them together around the patient's ongoing care. Patients lacked a clear view of what needed their attention, how they were progressing, and what to do next—limiting the app's value between clinical visits.
• Too Much Friction in Everyday Health Tracking: Tracking nutrition and other health behaviors was an important part of treatment, but the existing experience was cumbersome and time-consuming. Only 28% of frequent app users consistently tracked their nutrition, highlighting an opportunity to make these everyday behaviors substantially easier.
• ‍Powerful AI That Patients Weren't Using: Rumi, the AI assistant, could provide personalized, on-demand support between visits, but it was difficult to discover and lacked the continuity needed for ongoing engagement. As a result, only 17% of app users interacted with Rumi, leaving one of the product's most promising capabilities underutilized.

The opportunity was bigger than improving individual features. We needed to make the app more useful throughout the entire patient journey by connecting patients to their care, reducing the effort required to stay on track, and providing personalized support when they needed it.

Version 1 (pre-redesign)

The Solution: Building a More Intelligent, Connected Care Experience

The redesign centered on solving three core challenges: making Rumi more visible and personalized, transforming clunky health tracking into a seamless AI-powered experience, and elevating the interface to match Jumpstart’s premium brand. Working closely with the team, we prioritized features that directly addressed user pain points while enhancing trust, usability, and long-term engagement.

1. Reimagining Health Tracking With AI

Nutrition tracking was critical to the treatment experience, but traditional logging required too much effort to sustain consistently. Instead of simply improving the existing workflow, we explored new ways to dramatically reduce the work required from patients.

I designed a new tracking experience that combined several approaches:

• AI-powered meal logging allowed patients to photograph a meal or describe what they ate, with AI identifying foods and nutritional information to simplify logging.
• Quick add made frequently eaten foods and meals immediately accessible, reducing repetitive work for patients with consistent routines.
• ‍Daily progress brought nutrition, hydration, and activity into a single view so patients could quickly understand how they were tracking against their goals.

2. Connecting the Patient Journey Between Visits

A key opportunity was making the app more useful beyond individual features and creating greater continuity between clinical visits. I focused on helping patients understand what needed their attention, stay connected to their care, and access relevant information without having to search across the app.

To do this, I focused on two key areas:

• On Your Radar brought together health tracking, appointments, provider messages, care recommendations, and resources in a single prioritized view. By organizing actions around urgency and relevance, patients could quickly understand what needed their attention and what to do next.
• Expanded Rumi capabilities gave patients a conversational way to access and understand their own care information. Rumi could reference previous visits, summarize provider recommendations, answer questions about health data, and surface documents such as recent lab results directly within the conversation.

3. Driving Rumi Engagement Through Visibility and Personalization

I improved Rumi’s adoption and usefulness by introducing a prominent dashboard widget that encourages clients to start a chat. The widget leverages our AI capabilities to surface personalized, context-aware suggestions, anticipating likely challenges based on patterns from similar clients and guiding users toward meaningful conversations. Inside the Rumi screen, I added a history of past interactions, allowing clients to continue evolving conversations as new obstacles arise, reinforcing continuity and sustained engagement.